How I work
End-to-end process
From first alignment to shipped product, I focus on research, design, and the engineering bridge for a seamless handoff between cross-functional teams.
Research
- User interviewsStructured conversations to uncover mental models and unmet needs
- User surveysQuantitative signal at scale to validate or challenge qualitative findings
- Competitive analysisMapping the landscape to identify gaps and positioning opportunities
- Heuristic evaluationExpert audit against usability principles before any testing begins
- Usability testingObserved task sessions that surface friction before it ships
Design
- Wireframing & prototypingLow-to-high fidelity flows iterated fast, tested early
- Visual designPurposeful hierarchy, type, color, and motion that earns trust
- Design systemReusable component libraries that scale across surfaces and teams
- AccessibilityWCAG-conformant from the start — not a post-launch checklist
Build & handoff
- Design token architectureSemantic token pipelines that sync Figma to code with zero drift
- MCP server setupDesign token pipelines wired directly into AI-assisted dev environments
- Figma Dev Mode specsAnnotated, inspection-ready files engineers can build from immediately
- Component annotationState, interaction, and edge-case documentation baked into the handoff
- AI-assisted dev workflowClaude Code and Cursor prompt setup so the handoff keeps moving after Figma
Experience
Industries
10+ years of experience in these B2B Enterprise and consumer products
- AI & Intelligent ProductsHaptik.ai, Microsoft Bing
- Fintech & InvestmentWatrfall
- Streaming & MediaWatrfall
- EnterpriseVerizon, Microsoft
- Health & WellnessJollywell
- Growth & D2CScent Haven, Jollywell